Web promotion fundamentally involves a combination of directory submission to web directories and article marketing. You can also promote your site offline, but these are both most profitable techniques that you can use in internet marketing to promote a website.

Sure, there are different ways such as on-page SEO along with other similar techniques, but in the event that you really want to get your online pages listed on Google and read by as many folks as possible, you cannot rely on on-page SEO alone. Additional hints is that most people do not understand optimization that will not involve their webpages - and even then, the majority are confused!

This is a brief outline of the off-page optimization techniques possible for you that involve submitting your online pages or the entire site to online publications such as for example article directories and social media or book-marking sites. Most have heard of these, but the majority of those also have no idea what they are or how to use them with their best advantage in web promotion.

Google Algorithm Updates

Most understand the basic principles of marketing with articles, although do you grasp the algorithm change Google manufactured in February of last year with Panda, or last month with Penguin? Should you choose then you will without doubt now be avoiding these poor quality article ghostwriting services offer on many websites. If you don't, you could have a shock coming!

I will say no more concerning this since it is you who must decide the very best article services to suit your web promotion needs, but keep in mind that Google won't accept poor quality content of any sort: standard of writing or depth of content. Penguin is made to detect scraped content and articles written using software. Those that relied on a software package to write their articles previously are now prone to have almost all their current and future web content removed.

Those software developers that claim Google 'can't tell the difference' are wrong - Google can, and those that have paid for this software are soon to find out! The only safe way now to generate articles for the website or for submission to article directories is to write it yourself or use articles ghostwriter.

Article and Directory Submission Services

However, having an article written and submitting it are two various things. Some directory submission services will submit your articles to article directories only, while some will go further. Your write-ups can even be submitted to PDF directories also to social bookmarking and networking sites. Your site could be submitted to web directories, social bookmark creating sites and to Craigslist!

They are the directory submission options open to you, and if you are spending money on a submission service you need to request a full service emerges that carries these submissions mentioned above. Otherwise do it yourself - you cannot afford to leave money up for grabs with your web promotion because your competition sure won't!